Delivering tailored learning experiences and environments with the combined strength of Gomo Authoring and Bridge LMS

For the first few years of operation, The Wellbeing Collective primarily delivered training to its clients face-to-face, with a smaller number of courses delivered via video conferencing tools and eLearning formats. Since 2020, however, it has seen demand shift more heavily toward digital learning formats as a result of the widespread reconfiguration of working habits that many industries have encountered.

This increased demand for eLearning caused The Wellbeing Collective to re-evaluate its eLearning content offering. “At the time, our existing content creation tools weren’t very sophisticated or flexible enough to provide the level of personalization that we wanted for our clients,” says Becca Godfrey, Head of Technology at The Wellbeing Collective. Furthermore, its clients differed widely in terms of how well they were set up to deliver digital learning content: some had an existing LMS and simply required access to the course files, but others lacked a learning platform.

The Wellbeing Collective therefore sought a solution that could deal with all the challenges that their new eLearning pipeline presented. It needed to be able to create content tailored to individual client needs and to easily share in-progress work to ensure that it was working toward this goal. It required a place to host content, whether custom-created or off-the-shelf, that allowed for a similar level of personalization. It also sought a provider that could help reduce the burden of support requests on its small team.

Gomo, packaged with Bridge, has answered these needs and more. The Wellbeing Collective values the ability to tailor all aspects of the learning experience and estimates that 99% of its content undergoes some degree of customization for its clients. Gomo’s advanced eLearning authoring capabilities allow The Wellbeing Collective to focus on its primary goal of providing great learning content tailored to client needs. Bridge’s LMS, meanwhile, allows it to offer clients a branded sub-account that is similarly adapted to these requirements.

Mobile experience is an area where the complementary nature of the Bridge and Gomo package benefits the organization. The Wellbeing Collective’s clients include a number of healthcare organizations. These are environments where people won’t necessarily have regular access to a laptop/desktop, and may benefit from accessing learning on mobile devices.

Gomo delivers fully responsive course content, ensuring that a course will function perfectly and look great regardless of the device used. The wider suite of Bridge features are also available via a mobile app.

Due to The Wellbeing Collective’s focus on health and wellbeing at work, accessibility is a constant consideration. Gomo allows the team to easily offer content and media in a range of formats—for example, videos are typically accompanied by transcripts. The platform’s multi-language support is also critical. Additionally, Gomo allows the organization to deliver experiences that consider the needs of other groups such as neurodivergent learners. Courses typically use a wide range of interaction types, providing a varied and engaging experience that’s nonetheless cohesively designed, minimizing distractions.

Gomo has helped streamline the organization’s course creation pipeline in several ways. The Wellbeing Collective’s L&D team has been able to easily share work in progress with other stakeholders and obtain feedback without having to first stage their content somewhere and lock it down for edits—multiple people can view, edit, and provide feedback on files simultaneously, saving time and energy.

Other Gomo features the team has found useful include:

• A connectivity checker in the authoring tool itself, ensuring that authors are informed about whether their work can currently be saved
  
• Course bookmarking, allowing learners to resume at previously reached chapters
• PDF course downloads, providing yet another way to deliver course material

As a result of its use of Gomo and Bridge, The Wellbeing Collective feels that it’s fast becoming known for the quality and excellence of its digital products. The team is newly confident with approaching prospective clients and getting them excited about the eLearning possibilities. Gomo’s visually appealing but not overcomplicated course outputs are easy to pitch—and potential clients are equally enthusiastic about the control that they will have over the learning environment in their Bridge LMS instance.

Though the organization has since seen the popularity of face-to-face training return to previous levels, demand for its digital output remains high. Many clients are opting for a blended learning approach—using eLearning courses to lead into and/or supplement face-to-face learning. The vast majority of work that The Wellbeing Collective delivers now has at least a small digital component.

As the organization grows, it has discovered new requirements closer to home: the team is now building its own internal training platform and creating content for its own L&D processes. It also plans to make greater use of Gomo’s handy ability to publish content directly to Bridge LMS.

Positive feedback on courses built in Gomo from The Wellbeing Collective clients

“The most creative and engaging course of any that I’ve seen.” - Healthcare provider

“I was hooked throughout and I think it was probably the most ‘untraining’, training course I’ve ever completed. It was refreshing to have the core delivery being lived experience either through structured conversations or written accounts, which just made everything more real and personal. I also thought the e-notebook and glossary were really innovative.” - Healthcare provider